An API Marketplace Primer for Mobile, Web and IoT


Ted Schmidt

Pick up any e-commerce web or mobile app today, and you’ll be holding a mashup of interconnected applications and services from a variety of different providers. For instance, when you connect to Amazon’s e-commerce app, cookies, tags and pixels that are monitored by solutions like Exact Target, BazaarVoice, Bing, Shopzilla, Liveramp and Google Tag Manager track every action you take. You’re presented with special offers and coupons based on your viewing and buying patterns. If you find something you want for your birthday, a third party manages your wish list, which you can share through multiple social- media outlets or email to a friend. When you select something to buy, you find yourself presented with similar items as kind suggestions. And when you finally check out, you’re offered the ability to pay with promo codes, gifts cards, PayPal or a variety of credit cards.


About the Author: 

Ted Schmidt is the Senior Project Manager and Product Owner of Digital Products for a consumer products development company. Ted has worked in Project and Product Management since before the agile movement began in 2001. He has managed project and product delivery for consumer goods, medical devices, electronics and telecommunication manufacturers for more than 20 years. When he is not immersed in product development, Ted writes novels and runs a small graphic design practice at Ted has spoken at PMI conferences, and he blogs at